RIVES: A New Era of Luxury Made-to- Measure Menswear with Parisian Flair

Fashion isn’t just fabric and stitches, it’s a declaration, a dance, a way of saying to the world, “This is who I am.” And in the world of menswear, of fleeting trends, where options can sometimes feel limited and recuring, RIVES strides in like a breath of fresh air. It transforms fashion into an art form, connecting men with their essence through a bespoke experience that prioritizes personality and elegance. With meticulous craftsmanship and a touch of Parisian panache, the brand invites its clients to step into a wardrobe that speaks their language, their story, and their truth.

This article delves into the heart of RIVES, its history, its transformative approach to bespoke tailoring, and the artistry behind its collections. From an intimate consultation process to garments crafted with care and precision, RIVES sets a new benchmark for sartorial excellence where every detail tells a story.

In 2016, two visionaries, Sylvain Fischmann, a creative mind steeped in art and culture, and Antoine Salmon, a strategist with a sharp eye for business and a love for tailoring, joined forces to redefine menswear. Their shared ambition? To move beyond convention and create a brand that empowers men to embrace their individuality. Before RIVES, the duo made their mark with Les Dandys, a bespoke menswear label that laid the foundation for their expertise. With RIVES, however, Fischmann and Salmon envisioned something bolder, a synthesis of Fischmann’s artistic flair and Salmon’s entrepreneurial precision. Fischmann’s designs, inspired by everything from music to modern art, bring an avant-garde edge, while Salmon’s meticulous attention to structure ensures every piece is as functional as it is stylish.

Today, RIVES represents the perfect union of tradition and innovation. It’s a brand that brings menswear into the modern era without losing sight of its timeless roots.
 

RIVES’ latest campaign takes a bold and refreshing approach by spotlighting its own clients as models, celebrating the transformative power of bespoke tailoring. This season’s theme, inspired by the cinematic allure of the mafia, weaves a story rich with character and sartorial elegance. Each participant embodied archetypes like the “corrupt accountant,” the “cold-blooded consigliere,” or the “Miami cousin,” creating an imaginative and playful narrative.

For example, Sébastien, a charming and exuberant client, became the “corrupt accountant,” while Éric, a kind-hearted father commissioning a suit for his son’s wedding, transformed into the “Don.” The campaign highlights how a custom suit not only enhances appearance but also transforms demeanor, empowering the wearer to step into an entirely new persona.This initiative, titled “Our Clients Are Our Best Ambassadors,” reflects RIVES’ dedication to showcasing the individuality of each client while honoring its bespoke heritage. By involving clients in the design, fitting, and creative process, RIVES captures the authenticity of the brand-client relationship and elevates the artistry of tailoring.

Blending influences from Chicago’s 1930s pinstripes, Italy’s 1970s bold collars and luxurious silks, and New York’s shorter bomber jackets, this collection reclaims the suit’s noble, stately character. It’s a celebration of sartorialism that empowers clients with confidence and prestance. Through this campaign, RIVES reiterates its commitment to tailoring that values and celebrates real personalities over fleeting trends.

The RIVES collection is an ode to contrasts: bold yet refined, modern yet timeless. Themes like “Mafia,” “Summer Camp,” and “Saint-Tropez” provide inspiration, but each piece is designed to be as unique as the man who wears it. Consider the Preppy look, which emerged in the early 20th century among Ivy League students. With its tailored blazers, button-down shirts, and loafers, it represented a blend of practicality and polish. RIVES reimagines this classic aesthetic, elevating it with cleaner lines, sharper tailoring, and fabrics so luxurious they redefine comfort. Every detail—be it the choice of buttons or the precise cut of a lapel—tells a story, balancing boldness with restraint. The result is a collection that pays homage to tradition while carving out a distinctly Parisian identity.

The magic of RIVES lies in its bespoke ethos. These collections aren’t prescriptive, they’re starting points for collaboration. Each client has the freedom to adapt, reinterpret, or reinvent a piece to suit their personality. Whether it’s the intricate embroidery of a jacket inspired by 1920s Paris or the subtle, yet striking details of a shirt designed to catch the light just so, RIVES turns every man into his own designer, ensuring that no two garments are alike.
 

From the moment you step into their flagship store at 23 Rue Pasquier, Paris, you enter a world where every detail is designed to reflect your individuality. The store itself is a blend of classic Parisian charm and modern sophistication, setting the tone for a journey that’s as much about discovery as it is about design. The staff, with their unparalleled expertise and keen eye for detail, guide you through the process with a warmth that feels more like a trusted confidant than a salesperson.

So, take the story of a client who walked into RIVES uncertain of what to expect. It starts with a conversation. The RIVES team delves deep into your lifestyle, preferences, and aspirations, asking not just guidance but understanding. Imagine the confidence of knowing that every garment in your wardrobe is crafted not just to fit your body but to enhance your personality. Whether it’s a sharply tailored suit for a career-defining presentation or a casual yet polished look for a first date, RIVES ensures you step out feeling invincible. Through the consultation, the client discovered not only a suit that fit
him perfectly but a newfound sense of self. Another client shared how wearing his RIVES jacket made him feel “unstoppable” during a high-stakes business pitch, knowing every, stitch was designed to complement his presence. That’s the transformative power of bespoke tailoring, helping you see yourself in a way you never have before. Armed with an impressive selection of over 6,000 fabrics from renowned mills like Loro Piana and Holland & Sherry, the RIVES atelier creates garments that combine luxury with functionality. Each piece is a statement, crafted with care and precision to ensure it aligns with your unique vision.


Sartorial Elegance, Redefined

Imagine this: you’re stepping out for the evening in a RIVES suit, the fabric whispering elegance with every movement, the fit so precise it feels like a second skin. Heads turn, not because of extravagance, but because of how eaortlessly confident you look. That’s the magic of RIVES, it empowers men to embrace their style, their individuality, and their story through bespoke craftsmanship and timeless design. This isn’t fast fashion—it’s a journey of self-discovery, a celebration of the art of dressing well. Reserve your consultation to begin your journey toward bespoke elegance or explore their collections online at RIVES-PARIS.COM.

At RIVES, fashion isn’t just about what you wear, it’s about who you are.