Cash and Rocket (RED) Tour

The red cars arrived throughout the afternoon at the piazza in front of the iconic Duomo di Milano. For the cocktail and dinner arrivals at the Hôtel de Paris, Monte-Carlo at 20.30 tonight, are attending Jodie Kidd, Lily Becker, Jo Wood, Umberta Beretta, Harriet Quick (Vogue), Charlotte Stockdale, Dr Patricia Asamoah, Julie Brangstrup (Cash & Rocket), Deborah Dugan (RED) and the all-female drivers from the Cash and Rocket (RED) tour.

Olivia Marriotti who arrived with the ladies onto the Duomo said, "It is great to see empowered women come together on this special tour. We are all constantly tweeting, emailing and getting involved to raise funds for (RED)*. We want to make sure that we can see an AIDS Free Generation by 2015."

Umberta Beretta said, "For me the most exciting part of the tour is being close to reaching my team's fundraising goal of 30,000 dollars. I have so many friends supporting me and it's great to see all the other women who are equally motivated, its all been so incredible. I am really looking forward to the Monte Carlo auction where we can raise even more funds."

Deborah Dugan CEO of (RED) said "We've had another great day, raising awareness and funds to help end mother-to-child transmission of HIV. We are thrilled to be in Milan and so excited about the support we've received here - Vespa has donated two scooters for our end of tour auction, Valentino a magnificent dress. I cannot say enough how great it is to be part of this tour and to have the support of so many fabulous women as we work towards our goal of an HIV free generation.”

Dr. Patricia Asamoah: "It has been inspirational to see women from all walks of life come together and be part of this tour. It's so important that we do as much as we can to reach the goal of an AIDS Free Generation, a possibility we can make a reality by 2015."

Jo Wood, said, "Today was my favourite day so far. We did 3 countries in 12 hours and I feel like I have been away for a week. I am looking forward to the final leg of the tour and the auction in Monte Carlo."

More info

*(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and consumers in the fight against AIDS. (RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, Nike, Penfolds, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Solange Azagury-Partridge, Bottletop and TOUS. To date, (RED) has generated over $190 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services. (RED) has initiated several high-profile initiatives to raise awareness and funds for HIV/AIDS related issues including (PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015 campaign and most recently, the (RED)RUSH TO ZERO campaign. (RED) is a division of The ONE Campaign. .

**Cash & Rocket was founded by Julie Brangstrup in 2011 to create a platform for luxury brands to promote their products in innovative ways with a particular focus on the female consumer. Julie Brangstrup, started her career at Morgan Stanley’s Private Clients division where from 1998-99 she gained the financial and organizational foundations that have led to her entrepreneurial success. In 2000, she launched Vita Viva, a Danish health supplements company, still operating today, giving her vital commercial experience for of her next venture; Gumball 3000 which she co-founded with Maximillion Cooper. Julie was VP of the Gumball 3000 Group from 2001 – 2010 operating five companies under the Gumball 3000 name, including Gumball 3000 Apparel, Gumball 3000 Films, Gumball 3000 Licensing, Gumball 3000 Events, Gumball 3000 Music. The Gumball 3000 name has developed into a global lifestyle brand and completed 12 rallies, with over 2000 participants, across 4 continents. At present, alongside Cash & Rocket Julie is a mother of four (expecting number five!). Julie holds a BA (Hons) in Business & Psychology.
Cash & Rocket (RED) Tour is the start of something special – the inaugural tour is not, just a roadtrip, but a platform that presents sponsors with a route to access new markets and deal directly with high value clients while creating a wider following with the end consumer. It gives the sponsor the opportunity to create unique multi-media content, powerful social media coverage and an innovative environment for launching new product or increasing product awareness.
Thirty five red cars and seventy of the most successful women are handpicked each year from the worlds of fashion, film, music, art and business to travel to the fashion cities around the world and unite in their efforts to raise global awareness and funds for our chosen charity (RED), Cash & Rocket want to empower women to do something not just be something.
In 2012 thirty five vintage and modern cars will travel to some of the most beautiful and fashionable places in Europe. All of our participants have signed an exclusive contract, stating that all cars must be red, and be uniformly branded, with sponsor logos. The visual impact will be phenomenal, catching the eye in all the European cities that we visit.