The campaign will resonate with women everywhere and a host of bag-loving celebrities, including Jools Oliver, Millie Mackintosh, and Daisy Lowe are getting involved to swear their allegiance to #TotesBig or #TotesSmall.
As part of its fun social media-led campaign, Cath Kidston* will ask its customers, brand fans and celebrity friends to share their size preference and the contents of their bags, declaring whether they are the kind of girl who wants to be ready for any eventuality, or the kind who only carries her absolute essentials. This exciting project will culminate in a four week long photographic exhibition at Cath Kidston’s flagship store at 180 Piccadilly (London, UK).
The exhibition offers the public an exclusive look into the essentials that celebrities and influencers carry in their everyday bags, and with this, a rare glimpse into their personal lives. In addition to the celebrity bag contents, the best images submitted by the public will be chosen by the creative team at Cath Kidston to be showcased in a rolling gallery within the exhibition and window displays at the brand’s flagship store. In a fun twist, and in true Cath Kidston style, the exhibition space at 180 Piccadilly also includes a bespoke Ames Room, using mirrors and distorted reality to create an optical illusion of any pair of visitors being oversized or shrunken down - allowing exhibition guests to share their own photographs of themselves.
The exhibition runs until the 14th September 2014.
* Cath Kidston Limited, the home of modern vintage, was founded in 1993 when designer Cath Kidston opened a single shop in London’s Holland Park. The company now offers a full range of lifestyle products across homeware, accessories, women’s and children’s fashion. Cath Kidston Limited began to expand into international markets in 2006 with the first Japanese store opening in Tokyo. Today there are 68 Cath Kidston stores and concessions in the UK and Ireland, with an additional 100 across Spain, France, Japan, South Korea, Thailand, Taiwan, Hong Kong, China, Singapore and Indonesia.
As part of its fun social media-led campaign, Cath Kidston* will ask its customers, brand fans and celebrity friends to share their size preference and the contents of their bags, declaring whether they are the kind of girl who wants to be ready for any eventuality, or the kind who only carries her absolute essentials. This exciting project will culminate in a four week long photographic exhibition at Cath Kidston’s flagship store at 180 Piccadilly (London, UK).
The exhibition offers the public an exclusive look into the essentials that celebrities and influencers carry in their everyday bags, and with this, a rare glimpse into their personal lives. In addition to the celebrity bag contents, the best images submitted by the public will be chosen by the creative team at Cath Kidston to be showcased in a rolling gallery within the exhibition and window displays at the brand’s flagship store. In a fun twist, and in true Cath Kidston style, the exhibition space at 180 Piccadilly also includes a bespoke Ames Room, using mirrors and distorted reality to create an optical illusion of any pair of visitors being oversized or shrunken down - allowing exhibition guests to share their own photographs of themselves.
The exhibition runs until the 14th September 2014.
* Cath Kidston Limited, the home of modern vintage, was founded in 1993 when designer Cath Kidston opened a single shop in London’s Holland Park. The company now offers a full range of lifestyle products across homeware, accessories, women’s and children’s fashion. Cath Kidston Limited began to expand into international markets in 2006 with the first Japanese store opening in Tokyo. Today there are 68 Cath Kidston stores and concessions in the UK and Ireland, with an additional 100 across Spain, France, Japan, South Korea, Thailand, Taiwan, Hong Kong, China, Singapore and Indonesia.